Use cases
Everything GTM teams do with Sumble
Sumble is the GTM data backbone that companies like Databricks, Vercel and Baseten use to understand their ICP, catch key signals, and set up clean CRM systems for humans and agents alike.
Select jobs by role:
- ICP definition & refinement
- TAM sizing
- Account ranking / prioritization
- Disqualification
- Target / ABM lists
- Segmentation
- Whitespace & net-new discovery
- Install-base / tech-stack targeting
- Ecosystem & co-sell mapping
- Territory design
- Buying-committee mapping
- Multi-thread expansion
- Contact discovery (email / dials)
- Lead prioritization
- Lead enrichment & routing
- Event / field lists
- Ad audiences & suppression
- Account research / deep-dive prep
- Entry-point discovery
- Messaging & talk tracks
- Personalization at scale
- QBR / account intel prep
04 · Key moments
Catch the change worth acting on, before your competitors.
Signals & triggers — guide coming soon
- Trigger / signal selling
- Competitive displacement
- Active-migration plays
- Job-change / champion plays
- Expansion plays
- Win-back / closed-lost re-engagement
- Churn-risk & stakeholder-change monitoring
05 · CRM records
Resolve every account to a real organization, then fix duplicates, map parent-sub, multi-entity relationships and plug key missing data
Guide: Clean your CRM →- Lead-to-account matching
- Entity resolution / dedup
- Hierarchy stitching
- CRM enrichment / backfill
- Lead routing
- Credit / comp attribution
Next step
Ready to run one of these?
Start with the how-to guides - each job above maps to a step-by-step playbook.